Gotwo
Centralizing food delivery for better eats
Meals are best served with a good deal. My team and I designed an app for busy college students ensuring they receive fresh and nutritious meals at the best price point.
Timeline
Jan - Feb 2025 (8 weeks)
Role
Product Designer
Responsibility
I and a team of 4 designers built an end to end project for an 8 week design challenge presented by our school club
Project Theme
Revolutionizing Daily Life
Context
This was an 8 week challenge for beginners.
Design at UCI, a college club, hosts project teams each quarter for beginners & intermediate UI/UX designers to collaborate and build an end to end project. A demo showcase is held at the end to assess our projects.
What were our goals?
Project Goals
As students, we wanted to improve the daily lifestyle for college students.
Desk Research
We mapped out common areas
As students, we wanted to improve the daily lifestyle for college students.
Action Item: Brainstorm observed common pain points amongst university students
Dining & Food: Frequent usage of delivery
Defining the Problem Space through User Research,
We surveyed 95 college students, conducted 3 follow up user interviews across our campus.
Here's what we uncovered:
College students are struggling balancing work, school, extracurriculars while maintaining a balanced diet.
Insights:
Due to time constraints, students only relied on 1-2 apps at most
Orders would get abandoned when fees got too high
Current Observed Methods:
Doordash
Uber Eats
Postmates
Grubhub
The Challenge
How might we integrate a way for college students to order food delivery more cost effectively and efficiently while reducing decision fatigue?
Translating User Stories into Usable Prototypes
Synthesizing our information, we begin to design!
Step 1: Feature Ideations
We ideated feature ideas & main components we wanted each screen to have. Our group created information architecture & rough navigation flows to set the foundation.
Step 2: Wireframing
Due to time constraints, we started with mid fidelity mock-ups & fleshed out screens based on the information architecture we created! We focused more on the meat of our product rather than the login & sign up screens to maximize efficiency.
ISSUE: We’re 6 weeks in & we’ve lost the scope of the project by incorporating too many features with low effort.
CONSIDER: Regroup & discuss where the core of our product lies.
ACTION: Keep it simple but make our product scalable for future implementations.
Solution
A faster and more efficient way to order delivery without sacrificing your busy schedule.
Features Backed by Research
Clear Price Breakdowns
Interviewees expressed frustration of not being able to view what they were actually paying for before checking out.
The price overview page allows users to understand a clear breakdown of what they're paying for and cross reference select delivery apps to find the best price for them.
Features Backed by Research
Auto Applicable Coupons
Only 52% of our respondents actively looked for coupons while others felt it was too time consuming.
To tackle this, we implemented an auto apply coupon feature to automatically always save them the most money possible.
Features Backed by Research
Best Deals & Promos
3/3 of our user interviews felt it was difficult to locate promotions or deals & 31.6% of survey respondents were enticed to order delivery because of promotions and discounts.
Saving money drives food delivery choices. That’s why the Browse page is designed specifically to highlight active coupons and deals, making it easy for users to find the best value.
Retrospective
Simplicity Leaves Room for Iteration & Greater Quality
Starting with building the core & MVP of our product, we can build important functional features with greater quality rather than an abundance of lesser value features.
Validation > Vision
Rather than designing and guessing what users would like or dislike, we would have wanted to run more usability testings to ensure we are building the right product.
Designing With Intention Means Designing for Change
Throughout our design, we aimlessly used multiple colors & designed with our competitors in mind. Being a designer means we have the opportunity to challenge current industry challenges if it means our users have a better experience.
Gotwo
Centralizing food delivery for better eats
Meals are best served with a good deal. My team and I designed an app for busy college students ensuring they receive fresh and nutritious meals at the best price point.
Timeline
Jan - Feb 2025 (8 weeks)
Role
Product Designer
Responsibility
I and a team of 4 designers built an end to end project for an 8 week design challenge presented by our school club
Project Theme
Revolutionizing Daily Life
Finding our audience
What is the biggest lifestyle for college students?
As a student myself, what are the daily struggles I have seen others go through on a daily basis?
Action Item: Brainstorm observed common pain points amongst university students
Dining & Food: Frequent usage of delivery
Research - Qualitative
College students are struggling balancing work, school, extracurriculars, and maintaining a balanced diet.
We surveyed 95 college students, conducted 3 follow up user interviews across our campus. I realized that due to time constraints, students only relied on 1-2 apps at most and would abandon their order when fees got too high.
We realized that due to time constraints, students only relied on 1-2 apps at most and would abandon their order when fees got too high
Observed Methods:
Doordash
Uber Eats
Grubhub
Postmates
The challenge
How might we integrate a way for college students to order food delivery more cost effectively and efficiently while reducing decision fatigue?
Design & Ideation
We surveyed 95 college students, conducted 3 follow up user interviews across our campus. I realized that due to time constraints, students only relied on 1-2 apps at most and would abandon their order when fees got too high.
From Feature Ideations
To Mid Fidelity
ISSUE: We’re 6 weeks in & we’ve lost the scope of the project by incorporating too many features with low effort.
CONSIDER: Regroup & discuss where the core of our product lies.
ACTION: Keep it simple but make our product scalable for future implementations.
Solution
A faster and more efficient way to order delivery without sacrificing your busy schedule.
Clear Price Breakdowns
Interviewees expressed frustration of not being able to view what they were actually paying for before checking out.
The price overview page allows users to understand a clear breakdown of what they're paying for and cross reference select delivery apps to find the best price for them.
Auto Applicable Coupons
Only 52% of our respondents actively looked for coupons while others felt it was too time consuming.
To tackle this, we implemented an auto apply coupon feature to automatically always save them the most money possible.
Best Deals & Promos
3/3 of our user interviews felt it was difficult to locate promotions or deals & 31.6% of survey respondents were enticed to order delivery because of promotions and discounts.
The biggest factor in deciding to order food delivery? Knowing you're saving money and getting a good deal.
Rather than having similar functionalities as what the home page can do, we allotted the Browse page to browse active coupons and deals
Retrospective
Simplicity Leaves Room for Iteration & Greater Quality
Starting with building the core & MVP of our product, we can build important functional features with greater quality rather than an abundance of lesser value features.
Validation > Vision
Companies should be more transparent with pricing. We’re upfront about our fees so you know you’re getting the best price.
Designing With Intention Means Designing for Change
Companies should be more transparent with pricing. We’re upfront about our fees so you know you’re getting the best price.