GoTwo

Delivery App Integration

CASE STUDY

An integrative application that finds you the best deals on food delivery.

Role: UI/UX Developer, Brand Designer, Researcher
Tools: Figma/Figjam, Trello, Procreate, Zoom
Timeline: Jan - March 2025
Disciplines: Human Computer Interaction, Prototyping, Visual Design

Our Toolkit

Notion

Wiki, docs and projects management system

Framer

Framer is where teams design and publish stunning sites.

Figma

Design tool for creating and collaborating

Overview

Timeline
Jan - March 2025

Team
Brianna Sebastian
Valerie Huynh
Phi Tran
Reyna Phan
Joseph Chavez
Karen Ting

Tools
Figma/Figjam
Slack
Framer

Disciplines
Human Interface
Interaction Design
Prototyping
Visual Design

Dan's looking for something to eat after a long day of school. "Should I order doordash or do I just eat ramen?"
After ordering one dish, his total came out to almost $20! That was wayyy over his budget.
Trying to lower the price, he went through other delivery applications but felt overwhelmed by the sheer amount of coupons and prices.
After contemplation, he resorted back to a cup noodle to save money and time, completely abandoning his order…

• The challenge

THE HIGH LEVEL GOALS THAT DEFINED MY DECISION
1. Make decisions easy and time-efficient
2. Have an intuitive design

How might we integrate a way for college students to order food delivery more cost effectively and efficiently while reducing decision fatigue?

• Research

Understanding the Problem

We surveyed 95 college students, conducted 3 follow up user interviews to gain a better understanding about their experience using food delivery applications. From these conversations we identified:

Pain Points

  1. Unexpected sneaky fees

  1. Too much work to compare prices

  1. Difficult to find coupons and

    applicable deals for their meals

Business Goal

  1. Allow users to compare

    prices in a singular app

  1. Allow users to compare

prices in a singular app

  1. Allow users to compare

prices in a singular app

Useful Analytics

  1. Familiar with delivery app

    UI

  1. Popular navigation bar features

  1. Recommended for them

• Design & Ideation

Designing efficient user experiences

We designed our fidelities with intuitive designs in mind to keep the learning curve low and efficiency high. While designing we found ourselves losing sight of our goal. To tackle this confusion, we set some guidelines:

Gotwo is…

  1. curating coupons & deals

  2. showing best prices for you

  3. recommending the top delivery pick

GoTwo is NOT…

  1. a new delivery app

  2. overwhelming with information

  3. focused on niche details such as reviews/favorites


• The Solution

Finding the cheapest delivery service without breaking the bank through GoTwo

Gotwo is an app that makes ordering food delivery smarter and more affordable. By comparing prices across services, curating the best discounts, and breaking down costs clearly, users can save money and choose the best delivery option with ease.

GOTWO introduction

Clear Price Breakdown

Interviewees expressed frustration of not being able to view what they were actually paying for before checking out.

The price overview page allows users to understand a clear breakdown of what they're paying for and cross reference select delivery apps to find the best price for them.

Auto Applicable Coupons

Only 52% of our respondents actively looked for coupons while others felt it was too time consuming.

To tackle this, we implemented an auto apply coupon feature to automatically always save them the most money possible.

Best Applicable Coupons Section

Best Deals & Promos

3/3 of our user interviews felt it was difficult to locate promotions or deals & 31.6% of survey respondents were enticed to order delivery because of promotions and discounts.

The biggest factor in deciding to order food delivery is knowing you're saving money and getting a good deal out of what you're purchasing. Rather than having similar functionalities as what the home page can do, we allotted the Browse page to browse active coupons and deals

#FF5733

#FFC107

#008080

Branding

Symbolizing appetite, savings/deals, and trust and stability, our team built GoTwo using fun happy colors.

Symbolizing appetite, savings/deals, and trust and stability, our team built GoTwo using fun happy colors.

• Usability Testing

No price matching page

At the start of our design process, our price matching page was a crucial pain point most of interviewees yearned for. Trying to create each and every screen for unnecessary features was what blinded us from the core of our project.

How can we alter
the browse page to
highlight deals & promos ?

The browsing page should highlight restaurants but if some users already come in knowing what they want, taking a different approach of grouping types of coupons may serve a better purpose in our app.

Reflection

Going Forward: We would like to implement the rideshare feature in the future since we didn't have enough time to complete that portion.

Looking Back: Our group wanted to participate more in feedback and research for further evidence and iteration before presenting our pitch.

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