GoTwo
Delivery App Integration
CASE STUDY
An integrative application that finds you the best deals on food delivery.
Role: UI/UX Developer, Brand Designer, Researcher
Tools: Figma/Figjam, Trello, Procreate, Zoom
Timeline: Jan - March 2025
Disciplines: Human Computer Interaction, Prototyping, Visual Design
Overview
Timeline
Jan - March 2025
Team
Brianna Sebastian
Valerie Huynh
Phi Tran
Reyna Phan
Joseph Chavez
Karen Ting
Tools
Figma/Figjam
Slack
Framer
Disciplines
Human Interface
Interaction Design
Prototyping
Visual Design
Dan's looking for something to eat after a long day of school. "Should I order doordash or do I just eat ramen?"
After ordering one dish, his total came out to almost $20! That was wayyy over his budget.
Trying to lower the price, he went through other delivery applications but felt overwhelmed by the sheer amount of coupons and prices.
After contemplation, he resorted back to a cup noodle to save money and time, completely abandoning his order…
• Research [ initial research ]
Understanding the Problem
We surveyed 95 college students, conducted 3 follow up user interviews to gain a better understanding about their experience using food delivery applications. One particular statement stood out to us:
Pain Points
Unexpected sneaky fees
Too much work to compare prices
Difficult to find coupons and
applicable deals for their meals
Business Goal
Allow users to compare
prices in a singular app
Reduce decision fatigue for our users
Provide the best price and keep user retention high
Useful Analytics
Familiar with delivery app
UI
Popular navigation bar features
Recommended for them
Why do these apps not work?
The primary purpose is to get food at your doorstep. Flipping through multiple applications, downloading and signing up just to price compare is way too much work.
It's TOO overwhelming.
We're college students, of course we don't have time for tedious activities that don't guarantee a beneficial outcome!
• Design & Ideation
Designing efficient user experiences
We designed our fidelities with intuitive designs in mind to keep the learning curve low and efficiency high. While designing we found ourselves losing sight of our goal. To tackle this confusion, we set some guidelines:
Gotwo is…
curating coupons & deals
showing best prices for you
recommending the top delivery pick
GoTwo is NOT…
a new delivery app
overwhelming with information
focused on niche details such as reviews/favorites
Let's keep it simple but make our product scalable for future implementations. Thus, we pivoted to the core user flow without the extra features.
• The challenge
THE HIGH LEVEL GOALS THAT DEFINED MY DECISION
1. Make decisions easy and time-efficient
2. Have an intuitive design
How might we integrate a way for college students to order food delivery more cost effectively and efficiently while reducing decision fatigue?
• The Solution
Finding the cheapest delivery service without breaking the bank through GoTwo
Gotwo is an app that makes ordering food delivery smarter and more affordable. By comparing prices across services, curating the best discounts, and breaking down costs clearly, users can save money and choose the best delivery option with ease.
Clear Price Breakdown
Interviewees expressed frustration of not being able to view what they were actually paying for before checking out.
The price overview page allows users to understand a clear breakdown of what they're paying for and cross reference select delivery apps to find the best price for them.
Auto Applicable Coupons
Only 52% of our respondents actively looked for coupons while others felt it was too time consuming.
To tackle this, we implemented an auto apply coupon feature to automatically always save them the most money possible.
Best Deals & Promos
3/3 of our user interviews felt it was difficult to locate promotions or deals & 31.6% of survey respondents were enticed to order delivery because of promotions and discounts.
The biggest factor in deciding to order food delivery is knowing you're saving money and getting a good deal out of what you're purchasing. Rather than having similar functionalities as what the home page can do, we allotted the Browse page to browse active coupons and deals
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Branding
Symbolizing appetite, savings/deals, and trust and stability, our team built GoTwo using fun happy colors.
Symbolizing appetite, savings/deals, and trust and stability, our team built GoTwo using fun happy colors.
• Usability Testing
No price matching page
At the start of our design process, our price matching page was a crucial pain point most of interviewees yearned for. Trying to create each and every screen for unnecessary features was what blinded us from the core of our project.
How can we alter
the browse page to
highlight deals & promos ?
The browsing page should highlight restaurants but if some users already come in knowing what they want, taking a different approach of grouping types of coupons may serve a better purpose in our app.
Final Usability Test
Prompt: "As you normally would, please find the cheapest delivery option and order a plate of green beans from Din Tai Fung."
Reflection
Going Forward: We would like to implement the rideshare feature in the future since we didn't have enough time to complete that portion.
Looking Back: Our group wanted to participate more in feedback and research for further evidence and iteration before presenting our pitch.